If you want to go video all over, you need to start with a strong video strategy. Why? Well, let the numbers speak for themselves:
In other words, now is the time for your business to create a winning video strategy.
As a results-driven video agency, we kick off your video strategy plan with the question "what do you want to achieve"? With that target(s) in mind, we'll go over the different stages in your sales funnel, link different types of video content to it, pick the best ways to distribute your videos and define KPI's to measure your video results.
Directors, camera crews, copywriters, editors? At Jack & Charlie, we have our own inhouse production teams to produce all the videos you need.
Depending on the results you want to achieve, we develop a video concept that fits your needs and matches the DNA of your company or brand. Each video project will be lead by an experienced video producer who acts as your single-point-of-contact. Your producer will take care of all the aspects of the production: from first draft of the script to delivery of the final masters.
Our production teams are experienced in all kinds of different video type: product videos, testimonials, animated explainer movies, social video snacks, aftermovies, commercials and many many more.
Your videos need to reach the right audience, otherwise you're never gonna get the results you aim for. Most of the time, just putting a video on your website or on YouTube is not the way to go. In an everchanging world of social media algorithms and new formats that pop up almost every month, picking the right platforms and tools is extremely important.
Our video strategists keep a close eye on current and new ways to distribute your videos and can help you to pick the right places to shine.
Measuring your video metrics is key to tell if your video campaign is successful. But which KPIs should you track?
One thing is for sure, views are not as important as you may think. What about engagement, view-through rate, watch-time, clicks, ... ?
At Jack & Charlie, we can keep an eye on your video's KPIs and report to you how they are performing. We'll give you the numbers and tell you what all these numbers mean. Otherwise you'll never know when it's really time to celebrate.
Video is everywhere. As a company or brand, you can't do without video anymore. Sure, you can outsource everything to a video agency like Jack & Charlie. But setting clear video goals and implementing a video strategy in your business, is something that should come from within your team.
With our video workshops, we help businesses to understand the latest trends and best practices in video marketing, make-up a video strategy plan and get the most out of their videos by optimizing a solid distribution strategy. Of course, all tailored to your specific needs. We also help you to create your own business videos with your smartphone and some easy-to-use software tools.
Are you ready to take your video skills to the next level?
If you are starting up a marketing campaign that needs a lot of videos over a couple of months, it can be handy to have your own inhouse video marketing specialist to handle all your video requests. It's just like hiring a freelance marketeer for a temporary project. At Jack & Charlie, we can provide you with high level video marketeers to help you out and rock your campaign.